Our Marketing Plan

When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

The Right Price

We'll quickly put together a custom marketing plan with an effective price, based on value reporting tools, condition and updates of your property as compared to local comps and current market conditions. It is critical to hit the market priced well, as a well priced home often generates competing offers and drives up the final sale value. The height of your market exposure is in the first 20 days and if you are overpriced you will be chasing not attracting, as price reductions will be necessary after 30 days if no offers come in.  The market has shifted to a buyers market and there is no room to test a higher price in a buyers market.  You have to be the best home at the best price to get offers.  It's easy to be shrewd buyer, but to sell you must be an aggressively priced seller. 

Professional Prep Advise

There is much to do to get a home ready for sale and we will expertly advise you and guide you in manners of de-cluttering, de-personalizing, furniture placement, Feng Shui, staging, virtual staging, cleaning, maintenance and repairs.  We know what home buyers and home inspectors are looking for.  It is highly important to hit the market looking your best.  You wouldn't show up to the Academy Awards in ripped jeans and flip flops with a stained shirt and messy hair.  Your property deserves the Academy Award look if you want to get is sold for top dollar, attract quality buyers and do it in a timely manner.

Professional Photography

Great photos are a must, and we hire the best professional photographers in the area to make your property pop!  A picture is worth a thousand words and that is certainly true in real estate.  We'll make your house look so appealing you might even think twice about selling it.  If your home is on the water, a golf course or acreage we'll do drone photography.  It it isn't one of those, drone photography can make homes look unappealingly closer together than they appear from the ground.  If a home is vacant and has no furniture we can even virtually stage the photos it to give it greater appeal on the internet.

Right Exposure

With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.  In marketing your home, we'll develop a listing that emphasizes its unique and sell-able aspects utilizing key words we know Realtors, Google and others look for when searching.  We then put your home in front of buyers, establishing it on the local MLS®, Our Fine Website, Zillow, Trulia, Realtor.com, Facebook and every single local agent and broker's websites including Michael Saunders, Coldwell Banker, Keller Williams, Sotheby's, ReMax, etc..  When you list with us your listing is on everyone's website.  Further, we also pay to have it syndicated to 1000's of other local, national and international real estate websites in 19 languages.  Our nation-wide and global network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

Signage and Open Houses

In addition to unparalleled web exposure, we'll use up market white posts with metal hanging yard signs (when allowed by your community), as well as up market stake signs pointing the way to your "Home For Sale" that we leave in the ground 24/7 so that all drive by shoppers will not miss your home.  We use similar up market stake signs for an "Open House" to make it easy for shoppers to find your home too.  

The Best Deal  

When we list your home, we do so at no additional cost.  When you start to get offers, we represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out.  As your professional aides, we also oversee all paperwork related to the sale.  We'll facilitate, coordinate, cooperate and update you on everything involved with the transaction including but not limited to: title companies, attorney's offices, escrow deposits, mortgage companies, home inspectors, association management companies, repair people (if needed), appraisers, surveyors, walk through and closing.  Selling a property is a big deal with many moving parts and we'll take care of you from start to finish, you really don't want to go this one alone especially when the clock is ticking, and you have other worries like work, family, packing and moving.  There are usually snares and hurdles that must be crossed and you want us on your side, because we'll handle these with grace and ease and keep all involved low key and stress free (as low stress as possible). That is our goal, promise and commitment. Like serene ducks gliding across a pond our little flippers will be busy for your below the surface keeping everything on track for your benefit.  

For most of us, our homes are our biggest investment. When it's time to sell, get the value you deserve with our help. If you'd like to discuss your next home sale today, please contact us anytime.

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